Potent antioxidant carotenoid. Free radical scavenger. Reduces oxidative stress. Anticancer compound. Anti-inflammatory. Blocks NF-kappaB activatin. Anti-hypertensive. Cardiovascular protective. Improves neuronal stem cell potential. Neuroprotective. Inhibits tumor invasion. Apoptosis inducer. Increases insulin sensitivity. Attenuates diabetes associated coagulatory, oxidative and inflammatory stress PPAR-alpha agonist and PPAR-gamma antagonist. Shows positive effects on obesity and insulin resistance. Hepatoprotective.Appearance:Supplied as a purplish brown to purplish powderPurity:≥96% (HPLC)Loss on Drying:≤1%Heavy Metals:≤ 0.001%Salmonella:NegativeTotal Plate Count:≤ 1000cfu/gYeast and Mold:≤ 100cfu/gStorage and Stability:May be stored at RT for short-term only. Long-term storage is recommended at -20°C. For maximum recovery of product, centrifuge the original vial prior to removing the cap. Light sensitive. Store under inert atmosphere.